1) Search Engine Optimisation
Why Search Engine Optimization?
In the above chart, Search Marketing is reflected as the most effective marketing solution amongst others in terms of marketing cost per lead generated.
Searching is the second most commonly performed activity of all Internet users – right behind using e-mail. More than 80 percent of Web users find the sites they are looking for by using a search engine, according to both Forrester Research and Georgia Tech’s GVU Center User Surveys. In recent studies, top e-commerce and information web sites were discovered to receive up to 85 percent of all of their visitors (and customers) from search referrals.
Difference Between Search Engine Optimization & Paid Search Media Campaigns
Though paid search campaigns run on search or shopping engines,
they require very different budgeting, supervising, technology and skills from
classic Search Engine Optimization.
Are you appearing on the search engines or do you see your competitors instead? Search engines drive extremely targeted traffic. The visitor who finds your site through a search engine is already actively looking for exactly what you provide. Imagine how many potential sales or leads you can tap on.
The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site.
Searching is the second most commonly performed activity of all Internet users – right behind using e-mail. More than 80 percent of Web users find the sites they are looking for by using a search engine, according to both Forrester Research and Georgia Tech’s GVU Center User Surveys. In recent studies, top e-commerce and information web sites were discovered to receive up to 85 percent of all of their visitors (and customers) from search referrals.
Difference Between Search Engine Optimization & Paid Search Media Campaigns
Though paid search campaigns run on search or shopping engines,
they require very different budgeting, supervising, technology and skills from
classic Search Engine Optimization.
Are you appearing on the search engines or do you see your competitors instead? Search engines drive extremely targeted traffic. The visitor who finds your site through a search engine is already actively looking for exactly what you provide. Imagine how many potential sales or leads you can tap on.
The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site.
Benefits of a High Ranking in Google
- Google generates about 59% of all searches made on the search engines.
- Generate TONS of clicks to your website for a long time to come.
- Increase your sales by 500% and more. More targeted traffic equals to more sales, for on the internet, this is partly a numbers game.
- Convert those valuable visitors into loyal subscribers to your newsletter. Hence you will be building your own opt in email list of subscribers and stay in regular contact with them by email. This marketing technique builds credibility and trust and is one of the MOST powerful strategies used by top marketers.
- Stop worrying about generating traffic to your website constantly and get busy doing other more important things for your business.
- A high ranking in Google would mean passive traffic and income on auto-pilot 24/7. It's like having your personal web store working for you 24 hours a day, 7 days a week. The best part is you can be sleeping, eating, on vacation somewhere, spending more time with family and friends while your business is still working for you nonstop. You also have more free time to do things you enjoy in life and take vacations whenever you want to. The great thing is you can even manage it anywhere in the world provided you have an internet access.
- Having a top ranking in Google offers you the golden opportunity to have profitable websites because without traffic, it's impossible to have any business. As a result, it allows you to become self-employed and concentrate full time on your online ventures which means you have the chance to quit your day-to-day job and the 9-5 rat race. You can now say goodbye to your tyrannical boss and the hectic working lifestyle. No need to use an alarm clock and battling through road traffic everyday. You can also save on gas.
- A successful online business can bring you more riches than your routine job and gives you the opportunity to prosper faster in life financially. Heck I used to have a boring routine job before and during the 4 years I've been working, I made ten times less than what I am making with my internet businesses in the same amount of time. The best part is I don't need to be a slave to my business as compared to my routine job but still I generated 10 times more revenue.
- Save hundreds – even thousands – of dollars in advertising.
- Become a well known and respected authority on the web. Stand head and shoulders above your competitors.

